Block 15 Brewing Company, based in Corvallis, has two popular flagship beers that are distributed throughout the state of Oregon and surrounding region. These flagship beers are well established in the beer world, but they felt the look of the Gloria! can didn’t match the style of beer. The goal was to

“Make it bright and sunny. Our current Gloria! can was modeled after our other flagship beer, Sticky Hands, for the sake of continuity. Its dark, aggressive look doesn’t vibe with the fun, sunny, happy feel we want for this brand.”

– Block 15

Our approach was to explore the meaning of Gloria! and how the flavors of the beer could be represented graphically. The new design needed to be something that wasn’t a complete departure from the old can. We went through several variations of suns and sun-like elements before landing on the final design.

A big part of the design process was to evaluate the competition, as well assessing what beers “pop” off the shelf to the consumer. It was noted that the trend of cans were switching to more simplistic designs. This influenced the design but more importance was placed on staying true to the existing Block 15 overall brand.